6 million displays

The goals related to the company’s image and sales targets do not always have to be approached separately. A long-time client of ours asked us to create a campaign, which would meet both the criteria at the same time. We were also expected to go beyond the core target considered to-date, so that the very idea of home automation could reach an even broader spectrum of customers and spark their interest. To meet that requirement, we invited Tomasz Pągowski, a TV personality and interior designer who became the face of the campaign. Between May 1st and June 20th 2017 our commercials were displayed over 6 million times. We used a dozen or so AdWords formats as well as invested in different types of ads in social media. In order to optimize the campaign’s efficiency, we also went for the RTB model. What made it an excellent, comprehensive whole were the videos shot by Tomasz and his team as well as the email campaign and sponsored content utilized.

ClientFIBAR GroupAgencyOMI Media HouseYear2017ServicesCreation, video postproduction, social media, adwords, display, mailing, RTB