Increased sales – in short that’s how you can describe the main goal of this campaign. The second goal was to change perception of the system as an expensive product for the select few. In order to achieve the desired effect we decided to focus on credit sales and comfort, which the purchase of such devices offers. Online channels of communication were very carefully chosen. Within the target group we selected 3 categories of recipients precisely fitting into the content. This resulted in high rates of CTR and the implementation of a specially prepared landing page. In parallel we introduced a multi-format communication device for outdoor media and BTL materials. A series of sponsored articles were especially created for the campaign.