It is not often that we get the chance to work with any material recorded live, but we love to do it. This time, we were asked by our client to prepare a short trailer for a cyclical rally event – the FIBARO Track Day. As the advertising materials were scarce in general, the clip was supposed to be the key element of marketing communication. A few days later, the cameras were rolling among roaring engines and speeding cars. We wanted to show the raw emotions behind the fight happening on track, at the same time keeping it safe and – let’s not be afraid to say it – exclusive. And we succeeded. Our clip smells of gasoline and high end cologne.