Straightforward messages do not require confusing stories to be told. Here are some more adverts from our series communicating the benefits of using voice control around the house. The Siri and Google Home apps become the protagonists of this story.
The clips were prepared with internet distribution in mind. We created the right mood by means of a match on action cut and the film’s pace. We decided on handheld shots, which allowed us to increase the natural effect and highlight the feel of being in a rush.