We ventured into space

Sometimes, creating an advertising clip is all about surprising the viewer. It does not always have to include a bomb going off. Sometimes even subtle surprises make it work. This is what happened in the case of the remote control for a smart home system. At the stage of conceptual works, we asked ourselves the question of how to convey the significance of such tiny a device. From the several ideas that we had, we chose the simplest and most universal one – we will set it up in such a manner so that it reminds the viewer of the shots with planets from the films about space! This way, the tiny KeyFob became incredibly huge and the film did meet the client’s expectations.

ClientFIBAR GroupAgencyOMI Media HouseYear2017ServicesCreation, direction, video production, video postproduction, social media