How to sell an electronic box hidden every day under a plaster? Unconvetionally! We showed the advantages of the product through the prism of relationships and the everyday emotions of people in different parts of the world. We made automation a natural element of a happy life. The key feature of the campaign was a video produced from stock materials. We were responsible for overall preparation, promotion and distribution on the Internet. OMI agency has also created advertising display graphics, sponsored articles and communication plans for social media.